BENCHMARK VALUATION

Key Terms

EBITDA: Earnings Before Interest, Taxes, Depreciation, and Amortization. It represents your business's profitability before accounting for major expenses.

Key Man Risk: Dependency on one individual whose absence would negatively impact the business.

Key Client Risk: Over-reliance on one or a few clients for a significant portion of revenue.

Key Marketing Channel Risk: Over-reliance on a single marketing channel for acquiring customers.

Now it's time to make changes. Let's see how different inputs affect the benchmark valuation.